When the opportunity arose to expand the Stoke brand in Adelaide with industry experienced husband and wife team, Adam and Zoe Roe – Escea Fireplace Company knew the Adelaide industry professionals and homeowners alike were in good hands.
Formally the proprietors of one of Adelaide’s most successful fireplace retailers, Findon Fireplaces, the husband-and-wife team have been working together for more than two decades. With 30 years’ experience in the industry, Adam has a diverse knowledge and skill set which is invaluable when it comes to advising, through to supplying and installing fireplaces.
Launching the Stoke Adelaide showroom provided a gallery-style exhibition that allows architects, designers, and homeowners to experience the impact of their carefully curated range of New Zealand-made Escea Fireplaces – Luxury MODE gas fires, European favourite, Spartherm wood fires, alongside the Ambe Electric Fireplaces, offering choice to the Adelaide market.
We asked Adam and Zoe, Why Stoke?
The ability to provide practical, hands-on project management and explain the process before the purchase is even made, allows them to build trust with customers and navigate even the most ambitious fireplace design.
“WHAT OUR CUSTOMERS APPRECIATE MOST IS THE RELIEF THAT COMES WITH KNOWING THEY CAN TRUST US TO HANDLE THE WHOLE PROCESS, FROM CONCEPT TO COMPLETION, WITH COMPLETE TRANSPARENCY” – ADAM.
Excited by the change in direction, with a focus on quality over quantity, investing in Stoke was a no-brainer.
“WE WANTED TO SELL A MORE CURATED RANGE THAT OUR STAFF ARE EXPERTLY TRAINED IN – BECAUSE WE KNOW THAT HAVING SPECIALIST KNOWLEDGE ON OUR PRODUCTS PROVIDES THE BEST OUTCOME FOR CUSTOMERS. IT’S A SMALLER MENU, BUT A BETTER MENU”
Adam & Zoe Roe – Stoke Fireplace Studio Adelaide
The couple manage the business with the help of their eldest son, it’s a family affair – and we look forward to sharing the Adelaide journey.
Learn more about Stoke Adelaide here.
